Rev Up

Fusion Marketing

Client: Valvoline

I served as the project manager for Valvoline’s Rev Up 2.0 redesign, working in tandem with the product owner. While the product owner led the overall vision for the project, I took charge of the design process, ensuring that the visual and technical elements aligned with the program’s objectives. I managed the project timelines, coordinated resources, and oversaw a team of freelance designers and developers hired specifically for this initiative.

Key Contributions

• Led the design process for Rev Up 2.0, collaborating with the product owner to align project goals and timelines.
• Managed all estimating efforts, which required several weeks of detailed coordination and planning.
• Onboarded and managed freelance designers and developers brought in specifically to complete the project.
• Created and maintained the project schedule, ensuring timely execution of all deliverables.
• Collaborated with internal stakeholders to oversee content, technical requirements, and overall project execution.
• Worked closely with the design team to ensure all design work met the program’s complex technical specifications.

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