Star Wars Holograms

Star Wars Holograms

Austin, TX

For this high-profile project with an Austin-based client, my team and I developed strategic and creative direction for a product launch tied to one of the year’s biggest movie releases. I assembled a top-tier team of former Syfy colleagues to craft an exceptional digital experience that aligned seamlessly with the brand.

Although licensing challenges with The Walt Disney Company ultimately led the client to shift sales to a major tech platform instead of an independent launch, the design concepts we delivered remain a highlight of our work. They exemplify our innovative thinking and commitment to brand alignment.

Key Contributions

• Managed sales, client coordination, and project execution to ensure a seamless process.
• Directed creative strategy, content development, and social media planning to support the product launch.
• Designed user flows and information architecture to create an engaging customer experience.
• Coded the site using HubSpot’s HubL templating language to deliver a polished, functional product.

Team

• Tami Heaton: Project management
• Patrick Lee: Content development
• Carlos Carranza: Design

Design Comps

The page comps for the site featured a dark, moody aesthetic with futuristic elements, balanced by an accessible and engaging user experience.