Rock ‘n’ Sole Girl Band Search

MTV

Clients: Steve Madden, Sam Goody, Atlantic Records, Glamour

This battle of the bands, sponsored by Steve Madden, Atlantic Records, Sam Goody, and Glamour, featured more than 2,000 bands competing for fan votes on MTV.com. Each week, users voted to narrow the field, culminating in a live webcast performance with the top three bands at South Street Seaport in New York City.

Key Contributions

• Collaborated extensively with Ad Sales and Marketing teams to conceive and plan every aspect of the event, from the web voting component to the live webcast finale.
• Represented MTV in all client planning meetings with Steve Madden and South Street Seaport support staff, ensuring smooth logistics and alignment on event details.
• Managed the design and production of a dedicated mini-site to support online voting, event information, and audio content.
• Oversaw the weekly digitization and uploading of band audio, maintaining a fresh, interactive experience for site visitors.
• Compiled weekly voting results and distributed them across promotional channels to keep audiences engaged.
• Worked closely with the MTV.com video team to plan and produce the live webcast from South Street Seaport.
• Assisted with backstage management and provided artist hospitality during the live event to support a seamless experience for performers and crew.

Project Team

• Tami Heaton: Producer/project manager
• Michael Gee: Design/HTML development
• Three: Art director
• Kelly Thompson: Marketing manager