Project Alpha

Fusion Marketing

After my team conceived Project Alpha, a low-cost WordPress solution designed to offer fast, efficient site production with minimal customization needs, I wireframed the concept and led the design and development process, collaborating with external partners. I also spearheaded an internal intranet project for Fusion Marketing, based on the same flexible architecture, which enabled consistent and rapid site production. The project was a success, with costs recouped within a month after signing two clients.

Key Contributions

• Led the wireframing and design process for Project Alpha, shaping its architecture and user experience.
• Collaborated with an external design agency and developer to ensure seamless execution of the WordPress theme.
• Delivered three Alpha sites post-launch: two client sites and an internal sales demo.
• Authored detailed instructive copy for the internal sales demo, providing clear guidance for template usage.
• Managed internal stakeholder approval for all Alpha sites.
• Developed an internal intranet project based on the same architecture, providing a streamlined, efficient solution for internal site production.
• Worked with sales and accounts teams to package and present the solution to clients.

Sales Demo Variation