MTV

Client: Sony Walkman

This interactive experience, co-sponsored by Sony and Virtual DJ, allowed MTV.com users to explore their creativity by mixing their own tunes online.

Key Contributions

  • Designed wireframes to establish an intuitive layout, enhancing user engagement with the music mixer interface.
  • Developed copy that resonated with MTV’s audience, encouraging users to dive into the interactive experience.
  • Led the design and development process, coordinating teams to ensure a smooth, engaging final product.
  • Managed sponsor logo integration to align with MTV’s standards and maintain visibility for both Sony and Virtual DJ.

Project Team

  • Tami Heaton: Producer/project manager
  • Derek Chung/Tactile Pictures: Design
  • Three: Art director